BUILTBY ONE
No Studio. No Photographer. Just a Bathroom Mirror and 18 Years of Blood, Sweat, and Figuring It Out. This Is What Actually Works, I was built by these programs. Now It's Your Turn.
THE PROBLEM WITH MOST FITNESS PROGRAMS
You find a program. You run it for two weeks. Then life happens, you miss a session, and suddenly you're back to winging it.
Or you finish the program — and have no idea what to do next.
Most programs give you 4–6 weeks of workouts and call it a day. No nutrition. No progression. No answer to what comes after. Just a PDF you forget about by week three.
And the nutrition side is even worse. Eat more protein. Track your macros. But how much? For which goal? On training days or rest days? Nobody tells you.
So you piece it together from YouTube, Reddit, and gym bros who contradict each other — and wonder why you're spinning your wheels after two years of training.
WHY I BUILT THIS
I've been training for 18 years.
In that time I've gained 20 pounds of muscle, lost weight, competed in Hyrox, competed in Spartan Race, and learned more from failing than from anything I read online.
The losses hurt the most. I showed up undertrained, overfed, underfed, or just flat-out unprepared — not because I wasn't working hard, but because I didn't have a complete system. I had pieces. A solid lifting program here, a rough nutrition idea there, zero understanding of how they worked together.
I built BUILTBY because it's the program I needed and couldn't find. Not just workouts. Not just macros. A complete system — where each program builds on the last, the nutrition matches the goal, and you always know exactly what to do next.
I'm not a celebrity trainer. I'm not selling you a lifestyle. I'm someone who has put in the time, made the mistakes, and built something that actually works.
WHO THIS IS FOR
You've been training for a while but feel like you're not going anywhere.
You're tired of programs that give you six weeks and drop you.
You want to build muscle, get lean, get strong, or improve your athletic performance — and you want a program that actually explains what to eat while you do it.
You're willing to show up consistently and follow a structure.WHO THIS IS NOT FOR
Someone looking for a quick fix. These are 12-week programs — they work because you run them.
Someone who wants to be told they can get shredded in 21 days without changing anything.
Someone who won't follow the nutrition side. The training and the eating work together. One without the other is half a result.
THE PROGRAMS
Five complete 12-week programs. Each one built for a specific goal. Each one designed to lead into the next.
BUILT: FOUNDATION — Learn to move, build the base, establish the habits. Where everyone should start.
BUILT: MASS — Progressive overload, high volume, structured hypertrophy. Built for size.
BUILT: SHRED — Aggressive cut with muscle preserved. Conditioning built in. The nutrition is dialed for a deficit.
BUILT: STRENGTH — Heavy compounds, low reps, maximum output. Three split options based on how many days you have.
BUILT: ATHLETIC EDGE — Power, speed, and functional strength. Built for people who want to perform, not just look good.
Every program includes the full nutrition guide, 40 recipes with exact macros, built-in rest timers, equipment substitutions for every exercise, and installs on your phone like a native app.
WHAT'S INCLUDED5 complete 12-week training programs — Foundation, Mass, Shred, Strength, Athletic Edge
Equipment substitution dropdowns built into every exercise
5 full nutrition guides matched to each program — carb cycling, refeed protocols, and performance nutrition
40 recipes per program with exact macros, ingredients, cost, and cook time — curated for each program
Built-in rest timer on every set
Calorie scaling from 140–240 lb
PWA install — works on your phone like a native app, offlineHOW IT WORKS
1. Pick Your Program
Foundation, Mass, Shred, Strength, or Athletic Edge — each one built for a specific goal, in a specific order.
2. Open on Any Device
One purchase. Instant access. Install it on your phone like an app — no app store, no account, no subscription.
3. Train
12 weeks. Every set, every rep, every meal. Built in. No guesswork.
WHICH PROGRAM IS RIGHT FOR YOU?
The five programs are designed as a complete system — each one building on the last. But you can start anywhere based on your goal.
New to structured training → Start with Foundation. Twelve weeks of fundamentals before anything else.
Ready to build size → Mass. Higher volume, progressive overload, built for growth.
Need to cut → Shred. Aggressive deficit, muscle preserved, conditioning built in.
Want to get strong → Strength. Heavy compounds, low reps, maximal output.
Performance is the goal → Athletic Edge. Power, speed, and functional strength. The final stage.
Not sure where to start? Run them in order. That's what they were built for.GUARANTEE
Everything you need to reach your goal is in here. The training, the nutrition, the structure, the progression. No confusion, no guessing, no piecing it together from five different sources.
What I can't guarantee is that you'll do the work. That part is on you.
No refunds — not because I don't stand behind the product, but because the second you open it, you have everything. Screenshot it, save it, run all five programs. It's yours.
If you have a question, a problem, or something isn't working — reach out before you give up. That's what I'm here for.
FAQ
Do I need a gym?
Every exercise has a built-in substitution dropdown — No Barbell, No Rack, DBs Only, or Home Gym. You can run every program with dumbbells if you need to.
What program should I start with?
Foundation if you're new to structured training. Mass if you've been lifting and want to build. Shred if your main goal is fat loss. Run them in order if you want the full system.
Is the nutrition complicated?
No. Each program has a full nutrition guide with a calorie scaling table from 140–240 lb, macro targets for your goal, carb timing, and 40 recipes with exact macros and cost. You know exactly what to eat and how much.
What if I miss a week?
Pick up where you left off. The programs are structured — missing a week doesn't break anything. Just don't skip the deload weeks. Those are there for a reason.
Do I need to run them in order?
No. Start with the goal that matters most to you right now. The order is a recommendation, not a requirement.
How is this different from free programs online?
Free programs give you workouts. This gives you training, nutrition, progression, and structure — all in one place, built to work together, on a single file that installs on your phone and works offline.
You have a specific question about training or nutrition.
Ask. I answer.
$200 VALUE - YOURS FOR $50